Great idea!


Second-hand stuff has never looked so sexy. Thanks to a redesign rolling out Thursday, HipSwap, an online marketplace for local goods, is now like a Craigslist re-imagined for Fab and Pinterest fans: Lots of pictures, curated collections, a personalized experience and the ability to socialize every item on the site.

Rob Kramer, the company’s co-founder and CEO, put it this way: “If Craigslist and Pinterest had a baby – that’s HipSwap.”

Since the site’s launch in March, he said, it’s expanded to cities nationwide, amassed more than $21 million worth of merchandise and attracts about one million monthly unique visitors. He declined to provide user numbers but said the user population is in the six figures and grows 2 to 3 percent a day. The site has also raised about $1.1 million in seed funding from Greycroft Partners, Founders Fund and others.

After bad experiences on eBay (s…

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